Welcome to Saundhi Mitti
SaundhiMitti is founded by Daman Sardana and Aakanksha Sardana, bringing together their passion for fashion design and expertise in fashion management. Together, they believe fashion can be more than what we wear—it can be a story we choose to live.
Our Philosophy
At Saundhimitti, fashion begins with a story.
Inspired by emotions, experiences and meaningful moments, our collections translate stories into silhouettes, fabrics, colours, embroidery and thoughtful details. Every garment is designed to express who you are, how you feel, and who you are becoming.
The Joy Collection
Our first collection, Joy, celebrates the simple yet profound happiness within us—the freedom to dance, the warmth of coming home, and the beauty of everyday moments.
Through expressive designs and thoughtful details, The Joy Collection invites women not just to wear joy, but to experience and express it.
Because sometimes, what we wear reminds us of what we already carry within.
Story-Led Design
Every collection at Saundhimitti will begin with a story.
A Festive Collection may celebrate togetherness, celebration and the spirit of abundance.
A Spring Collection may speak of renewal, freshness and new beginnings.
Another collection may explore freedom, inner strength, femininity, belonging or the courage to transform.
The story becomes our inspiration.
The design becomes its expression.
And the woman wearing it becomes part of that story.
This is the essence of our approach:
Story → Design → Experience
We begin with meaning, translate it into design, and leave space for every woman to experience the story in her own way.
An Invitation to Transform
We believe fashion can influence how we feel, how we express ourselves and how we see ourselves.
Our intention is not to tell a woman who she should be.
It is to create pieces that invite her to discover, express and celebrate more of who she already is.
A garment may evoke joy.
A colour may awaken confidence.
A silhouette may create a sense of freedom.
A story may inspire a new way of seeing oneself.
For us, this is where fashion becomes meaningful—not when it changes who you are, but when it helps you connect with something within you.
Our Vision
We envision Saundhimitti as a fashion house where every collection has a soul, every garment carries a story, and every woman can find a part of herself in what she wears.
We don't simply want to create clothes for seasons or trends.
We want to create stories to wear.
Stories that inspire.
Stories that express.
Stories that invite transformation.
Because what you wear can be more than an expression of who you are.
It can be an invitation to discover who you can become.